It doesn’t matter how resourceful and experienced you are, you can’t get clients as a freelance attorney without the right marketing. Your skills need to be communicated, and most importantly, they need to be communicated consistently. Yes, it is the dreaded networking game and you need to go through it if you ever want to make freelancing a source of consistent income. Here are some tips on how to market your skills as a freelance attorney.
Join a Freelance Network
Yes, you need to be a member of well-established attorney networks, like AppearMe. These networks are great because they do all the marketing, billing and collection. You can focus on your job and leave the administrative staff on networking platforms.
Since we mentioned AppearMe, let me tell you more about this attorney network. First, you don’t pay a penny to join the platform. Registration and membership are at no cost to you. Once you become a member, you will get push notifications and emails on potential jobs. Just hit “interested” and your chances of getting the legal freelancing job will be 1 out of 5.
For the list of tasks, read “In search of freelance attorney? Find and connect with one in 60 seconds.”
Build a Reputation as a Freelance Attorney
Whatever you do, try to build a good reputation. Often times the networking platforms have feedback channels that communicate information on the quality of your work. Don’t even think that you are not going to meet the same client again. Your reputation is the groundwork on which you build on your career. So, treat the issue of reputation seriously.
Read “How to get clients as a freelance attorney” under “Cultivate your referral network”.
Old Friends are Best Marketing Strategy
Don’t forget about your old colleagues. They may always refer cases or assign tasks that you never waited for. Your friends may have own firms or may need extra hand not once. While this route is a little bit less effective than attorney freelancing, you never know what it will bring. So, let your colleagues know that you are available for help.
Start a Website and Don’t Forget About Social Networks
In this digital age, your website is like your business card and office space. Unlike running a newspaper ad or buying billboard space, theoretically, a website is forever. You will get the most for your money if you run a blog and have a website.
The final way to market yourself is through social media. Be active on social networks and you will have wide exposure literally for free to people all around the US without leaving your computer.
Read “7 simple steps to become a freelance lawyer” if you are just starting.